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Sally Willard, principal of Wizard Associates, is an information specialist with more than 30 years experience as an analyst, information sleuth and problem solver.   She specializes in helping small businesses and not-for-profit organizations use their information in a variety of applications including databases, websites and PowerPoint presentations.

Sally’s experience includes:

  • website development
  • design and implementation of complex databases and computer models
  • project management
  • video production and editing for a local multi-media company.

Please click here to learn about recent projects and clients.

Prior to Wizard Associates, Sally was affiliated with Alta Vision, a full-service, video and multimedia production company in Cambridge, MA.  She also served as Executive Director of IdeaSphere, a forum for entrepreneurs.

Prior to Wizard Associates, Sally founded GroupsAndMeetings.com which provided online information and services for business and professional organizations, their members and prospective members. The website, which Sally developed, allowed visitors to search a database using a variety of criteria for information about groups and meetings in the Boston area. It also included a Speakers' Bureau - an easy to search source for information about experts available to speak to a variety of organizations and their members. The company extended its services to organizations with an easy to update electronic calendar and online membership and meeting registration.

Prior to GroupsAndMeetings, Sally founded Wizard Associates and worked with small business owners developing their plans, budgets and forecasts. She earned a BA in Economics at Wells College and an MBA from Simmons School of Management.

Active in her community, Sally is an elected member of the Burlington (MA) Town Meeting and an appointed member of the Town's Land Use (Chair) and Cable Advisory Committees (Secretary). She is a member of the Board and Treasurer of Burlington Cable Access Television.

Sally has achieved the CTM and CL awards from Toastmasters International and is a member of The Last Word Toastmasters club.